ski-trends1By Alicia Dziak

As summer draws to a close, ski season is right around the corner. Ellicottville is lucky to have some fabulous ski shops to keep skiers and snowboarders on the cutting edge of the latest trends.

One of those shops is Mud, Sweat n’ Gears, located at 21 Washington St., whose owner Kimberly Reading and buyer Debby Doro travel the U.S. in order to bring the latest trends to the streets and slopes of Ellicottville.

“We attend the national SIA Snow Show in Denver, an outdoor retailer show in Salt Lake City, and several smaller regional shows,” said Reading.

This exposure to the latest trends translates into the latest fashions being available to area winter sports enthusiasts.

“This season, we’re seeing a lot of color blocking and mixed textures,” said Reading. “Stripes and bold patterns are also big right now.”

According to the SIA Snow Show Daily, asymmetrical patterns are where it’s at. Although neons will still be seen, their popularity is fading from previous years, replaced by bright but less “in your face” colors like cobalt blue, lime green and orange.

The top five brands in skiwear carried at Mud Sweat n’ Gears are Spyder, Obermeyer, Burton, Marmot and Arc’teryx.

“The hot brands definitely change from year to year depending on what colors and styles come out for each brand,” explained Reading.

Children’s skiwear occupies a sizable part of Mud, Sweat and Gears’ inventory. With many fun prints in both jackets and pants, mixing and matching to suit your child’s taste is easy.

“We don’t just look for the jacket to sell in our store,” said Reading. “We offer the coordinating mid layer and coordinating pants in more than one option. It’s all about the outfit!”

Dozens of boxes are being unpacked every day at Mud, Sweat n’ Gears, revealing loads of new merchandise.

“Stop in next week and it’ll look like a totally different store!” said Reading.

For those who strive to look great while enjoying their favorite winter sports, Ellicottville is the place where fashion meets function. Take a stroll around the village to get a glimpse of the latest skiwear and get ready to gear up for ski season!