Latest In Winter Gear, Performance Tuning, Boot Fitting

By Alicia Dziak

Ski and snowboard season has finally arrived, and if you’re in the market for anything ski-related, you’ve come to the right place! Ski shops galore grace Ellicottville, offering all the hottest in equipment and gear for the coldest days to come.

Mud Sweat N’ Gears, at 18 Monroe St. at the corner of Washington, is a down-to-earth ski and snowboard shop with loads of outdoor equipment, gear and high-tech clothing. Stop in and browse a huge and diverse selection of everything you need to hit the slopes — including an impressive selection for the kids. The race center provides high performance race tuning, custom boot fittings and protective race gear and helmets. Top brands include Spyder outerwear, Rossingnol skis and boots, Nordica skis and boots, Smith helmets and goggles, and Arc’teryx outerwear. Check out their sale room in the basement of the store for great deals on everything from outerwear to helmets. For more information, visit www.mudsweatgears.com, find them on Facebook, or call (716) 699-8300.

Do-Op Gear Shop, at 34 Washington St., features a large selection of sunglasses, helmets, goggles, watches and more. Stop in for stylin’ gear by great brands, such as Bench, Outdoor Research, Suunto Watches, Dye and more. For more information, call (716) 699-6800.

City Garage, located at 5 Monroe St., is a fun ski shop with a wide selection of hard goods, soft goods and accessories. The state-of-the-art tuning machines keep gear in top shape, and the crew is constantly striving to find the newest, coolest and most fun outdoor products for their customers. A wide range of products target the free-ride/mogul and telemark/Nordic markets. City Garage, known for its cool vibe and knowledgeable staff, carries alpine skis and boots, tele boots and bindings, cross-country skis and bindings, as well as all the essentials like goggles, helmets, clothing and footwear. Top brands include Atomic, K2, Salomon, Dalbello, Rottafella and many more. For more information, visit www.citygarageskishop.com or call (716) 699-2054.

The Boardroom Snowboard Shop, on Route 219 near Holiday Valley, features a selection of snowboards, goggles, helmets and more. Top brands include Burton, Roxy Snowboards, Nike Snowboarding, Salomon Snowboarding, Oakley, Under Armour, Smith, Giro and more. Both ski and snowboard rentals are available, with service for both available, too. While the Boardroom doesn’t sell skis, skiers can find top brands in goggles, clothing and accessories. They also offer a demo snowboard package so you can try before you buy. For more information, visit www.boardsandpowder.com or call (716) 699-5620.

Dekdebruns Ski Shop, located at 18 Washington St., offers the latest and greatest fashions in clothing and equipment. Dekdebruns stocks a wide variety of equipment, including a complete selection in children/junior skis, women’s skis, and unisex skis, from brands such as Atomic, Blizzard, Dynastar, Elan, K2, Roxy and Volkl. A special “test drive” option allows demo skis to be tried. Dekdebruns offers bootfitting and tuning as well, and rents equipment on a daily or seasonal basis. For more information, visit www.dekdebruns.com or call (716) 699-2754.

The Holiday Valley Mountain Shops, next to the Holiday Valley Lodge and in the Yodeler Lodge, are full of new and exciting ski and snowboard wear. Diverse product lines include clothing by brands such as Burton, 686, Quiksilver, Roxy, Oakley, Under Armour, Obermeyer, Spyder and The North Face. Women’s après ski wear, goggles, gloves and helmets round out the selection. Call (716) 699-2345.

Over at HoliMont, the Slopeside Ski Shop, located in the Main Chalet, offers a large selection of gloves, hats, goggles, turtlenecks and helmets. For more information, call (716) 699-4698.

Red Door Ski Shop, at 11 Washington St., features seasonal ski apparel so you’re always on the cutting edge of fashion on the slopes. The racks include top quality winter sports outerwear and accessories by brands such as The North Face, Spyder, Obermeyer, Marker, Ugg and more for the entire family. Red Door is also known for their unique sweater and fleece collections by Icelandic Design, Dale of Norway, Northern Isles and County Clothing. For more information, visit www.reddoorskiandbike.com or call (716) 699-2026.

Whether you’re looking for the hottest equipment or the latest trends in outerwear, Ellicottville’s ski and gear shops have everything you need to have you looking and feeling great in town and on the slopes. Check them out this month to get your hands on the best selection of the season and head into 2015 ready for action!