The Cattaraugus County Arts Council (CCAC) is pleased to announce a series of free smartphone training workshops to be held in Allegany and Fredonia on Sept. 18 and 19. Open to artists, non-profit organizations, and small business owners, these workshops will teach attendees how to make money with their smartphones by using strategies and tactics to engage customers and create customer loyalty.

Current research shows that mobile is the next frontier in outreach for business owners. Never before has the opportunity been made available to literally reach customers directly through their mobile device. According to Pew research recently published in “Time Business,” almost half (46 percent) of all American adults now own a smartphone. By utilizing smartphone technology, artists and other small business owners have the potential to establish stronger relationships with clients, expand commerce and build healthy communities.

In these three-hour, hands-on workshops, participants will learn strategies and tactics to engage customers and create customer loyalty. Attendees will learn how to accept credit card payments via smartphone applications, as well as develop their customer base by offering specials and deals through Foursquare.

Workshop instructors will also discuss how to establish ongoing relationships with customers via Twitter, how to apply Quick-Response (QR) codes to quickly drive customer traffic to your website or other online platforms, as well as how to create a system for online sales through mobile tools.

The first workshop will be held on Tuesday, Sept. 18 from 7-10 p.m. at CCAC at 100 W. Main St. in Allegany. The following day, Wednesday, Sept. 19, the workshop will be offered at the SUNY Fredonia Technology Incubator at 214 Central Ave. in Dunkirk from 6-9 p.m. Participants need only to attend one session. Pre-registration is required and attendees may register by visiting or by calling (716) 372-7455.

These workshops, hosted by the Cattaraugus County Arts Council, SUNY Fredonia Technology Incubator and Southern Tier West Regional Planning & Development Board, are sponsored by the Appalachian Regional Commission. Workshops will be taught by ShinyDoor, providing social networking guidance to the hesitant and digital equality program development to community organizations.

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