By Eva Potter

The lights dimmed, the announcer began to speak — “and the winner of the 2014 Silver ADDY Award for Elements of Advertising, Illustration, Single category is … Keystone Designers/The Ellicottville Times for the Christmas in Ellicottville cover art design!”

Jennie Acklin, owner of Keystone Designers, which produces the Ellicottville Times weekly newspaper, attended the Advertising Club of Buffalo’s 2014 American Advertising Awards dinner on March 7, at The Tralf in Buffalo, and walked away as a winning art director, along with Bill Derrick, illustrator.

The winning design, “Christmas in Ellicottville,” printed in the Nov. 28, 2013, edition of the Ellicottville Times, was designed by Derrick, an accomplished multimedia artist, in collaboration with Acklin. Derrick has illustrated the Ellicottville Times covers since the paper’s inception.

The American Advertising Awards, sponsored by the American Advertising Federation, are part of a national advertising competition with local, district and national levels.

Alongside media agencies like Crowley Webb, Travers Collins, Gelia, The Martin Group, In-Room Plus, and Telesco Creative Group, Keystone Designers came home with a Silver Award, a noteworthy recognition highlighting the media agency’s artistic take on advertising design.

The Ellicottville Times’ winning illustration now can proudly claim a distinguished spot on the podium with multimedia campaigns for businesses like Trico, the Cystic Fibrosis Foundation, Zippo Manufacturing, Katz Americas, ESAB, Wilmington Trust, Print Collection, the National Association for Music Education, Catholic Medical Partners and many other recognizable names.

This year’s ADDY contenders were judged by four, leading industry experts. Bruce Gifford, creative director/copywriter at Wunderman World Health and Blast Radius in New York City, who previously worked at Goodby Silverstein, EuroRSCG and Arnold, has won awards at virtually every major show in the industry, including Cannes. Lucy Todaro, associate creative director at Doner Advertising in Cleveland, Ohio, teaches graphic design courses and has nearly 18 years of experience in branding and advertising. Kara Hollinger Bulla, owner and creative director at 3pm Creative Group in Charlotte, N.C., honed her photography skills in Asia and Eastern Europe and has been recognized in many notable publications like Print Magazine and LogoLounge. Tyler Travitz, co-founder of CentUp in Chicago, Ill., whose digital interactive work has been recognized by Adobe, featured on Mashable and won a MarCom Platinum award, has held positions as director of digital design and development at CollinHarris where he lead creative projects for blue chip brands and Fortune 500 companies.

What does this mean to advertisers on a local level?

Working with award-winning Keystone Designers gives you the assurance that your advertisements, logos, promotional products and other multimedia materials are professionally tailored to your unique needs. It means your ads will attract quality attention, communicate your message clearly, and call your customers to action — all in an exciting and visually innovative way.

Keystone Designers has most recently created regional logos for the Enchanted Mountain Music Festival, the Ellicottville-Great Valley Trail, Spring Creek Pharmacy, Point Break Farms, Ray’s Small Engines, Allegany State Park, E.A.R.S Empire Animal Rescue Society and B&R Landscaping.

Many advertisers also utilize their design services for print ads, outdoor boards, brochures and garment designs, to mention only a few. Check out their design portfolio on