face shot for SAM interview

By Alicia Dziak

After only one season, Holiday Valley Snowsports Director Allie Doro has made great strides, and now she’s being recognized on a national level.

Every year, Ski Area Management Magazine (SAM) names 10 resort employees under the age of 30 who are enthusiastic about and committed to leading the industry into the future, and Doro is one of them. Doro, age 28, was nominated for her passion for skiing and her ultimate goal of making skiing fun for guests and staff.

According to Katie Brinton of SAM, “The industry is facing several challenges: an aging guest and leadership demographic, static skier visits, climate change, and more. But these rising stars don’t just see the problems, they see solutions, too. And they are eager to help.”

“It’s always nice to feel appreciated and this award means just that. What a feeling!” Doro said. “I am extremely grateful for all the support I have from Holiday Valley and in the entire industry right now. At 28, it is what fuels me to make this skier lifestyle into a lifelong career. I feel pretty humbled by the other nine rockstars across North America that won the award as well and am excited to work with them to keep wintersports alive!”

After spending five years teaching at Steamboat and Aspen in Colorado, Doro was hired for the 2017-18 season to co-direct the Holiday Valley Snowsports School. She will be the sole director in the 2018-19 season, where she will be responsible for 250 instructors and coaches including Ski and Snowboard School instructors, Training Center coaches and the Lounsbury Program adaptive instructors.

Doro believes the Snowsports School’s role is not to just teach skiing and snowboarding but to create excitement about the sport in general and make each day on the mountain a new experience. In addition to her role as Snowsports Director, last year she was successful in earning a spot on the PSIA-E Development Team. She feels that her goal of becoming a PSIA Examiner serves as an example to her staff to push themselves to continue learning and improving their skills and their knowledge of the sport.

One of Allie’s initiatives in the 2017-18 season was to emphasize personalizing the guest experience and to make the lesson specific to each guest’s needs. It not only resulted in greater customer satisfaction, but also kept instructors invested in each lesson they taught.

Going forward, Doro said, “Some 2018-19 goals are to continue to strive for Holiday Valley to be a fun place to work and play.  I also want to increase conversion rates by working on affordable options not only with the first lesson but with the total investment to ski or ride again and again.”

In a recent press release, Holiday Valley’s President and General Manager Dennis Eshbaugh, who began his career as the director of the Holiday Valley Ski School, said, “I’m pleased and proud of what Allie has accomplished in just one season. She brings fresh ideas and a ton of enthusiasm to our company. Along with other young staff on our Administrative Team, she can look at challenges in a different way and come up with unique solutions that work. I congratulate Allie and all of the 10 Under 30 group.”