Ski and snowboard resorts across the country will host the second attempt at breaking the Guinness Book of World Record for the Largest Ski and Largest Snowboard lesson. The event takes place at 1 p.m. (Eastern time zone) on Friday Jan. 6 and is the kick-off for the snow sports industry’s January Learn to Ski and Snowboard Month. This snow sports industry initiative has introduced thousands of children and adults to ski and snowboard lessons since its inception in 2009.

According to Bob Armour, Holiday Valley’s Snowsports Director, “Holiday Valley is joining with resorts across the country to introduce the great sports of skiing and snowboarding to as many people as possible! We invite anyone age six and over to be a part of breaking a Guinness world record by taking a FREE Learn to Ski or Learn to Snowboard Lesson at Holiday Valley.” Reservations are required by calling (716) 699-3505. The beginner lesson package includes rental equipment, a first-timer lesson and a beginner’s area lift ticket.

Armour suggests, “Plan to arrive at Holiday Valley’s Creekside Lodge, located slopeside of the Holiday Valley Lodge, by 11:30 a.m. at the latest. Bring your own clothing (base layer, insulating layer and weatherproof jacket and pants, weather proof mittens or gloves, goggles). You can rent a helmet at the resort. Bring a pair of medium weight socks – not cotton – to wear during your time on the slopes. Anyone under 18 must have a parent to sign a legal form.”

At the Creekside Lodge, participants will fill out an enrollment form first. Next they’ll get their boots at the rental counter. Skis and poles or a snowboard will be issued that will be sized properly for the participant’s height and ability. Groups will be assigned to an instructor. After the lesson the instructor will give the new skiers and snowboarders directions on where to go and what to do next, based on how far they progressed in their lesson. They’ll also receive a “You Rip” card that gives them a discount on future lift, lesson and rental packages for a full year, plus coupons for a discount on a helmet purchase in the Mountain Shop.

During the rest of January’s Learn a Snowsport Month, Holiday Valley offers weekday learn to ski/snowboard packages for half price, just $30 during the day or $22 at night. The package includes a beginner’s lesson, a beginner’s area lift ticket and equipment rental.

Armour says, “The World’s Largest Lesson and National Learn a Snowsport Month are  nationwide initiatives that show people how easy and fun it is to learn to ski or snowboard. You’ll be laughing and enjoying the sport from your first day out.”

Reservations are required for the World’s Largest Ski and Snowboard Lesson on Jan. 6, which can be made by calling (716) 699-3505. Even if you didn’t plan ahead, you can still call Friday morning and participate. For more information go to holidayvalley.com/winter/lessons.