Three employees at Holiday Valley have been promoted to new positions within the resort. Niki Klein has been named Sales Director, Jake Swan has been named Group Sales Coordinator and Caitlin Toth has been named Pool Operations Manager and Multiweek Group Program Administrator.

According to Dennis Eshbaugh, Holiday Valley President and General Manager, “We’re pleased that Niki, Jake and Caitlin have joined our team and it is encouraging to bring these young people into management positions of the resort.”

As Sales Director, Klein will be responsible for overseeing the sales and monitoring multiple week groups and individuals, as well as day groups coming to ski or snowboard. Prior to her promotion, she was a sales manager for multiple week ski and ride programs for the past three years. Niki also coordinates the internship program for Holiday Valley. Klein is an Ellicottville native who spent nine years working for Vail Resorts in Colorado which gave her valuable experience in the ski industry.

Jake Swan interned for two summers in Holiday Valley’s Marketing Department, worked last summer as a monitor at Sky High Adventure Park and last winter in Customer Service. As the Group Sales Coordinator, he will prospect, sell, organize and plan group visits for winter and summer. Swan grew up in the Jamestown area and has recently received his BS degree in Sports and Recreation from James Madison University.

Caitlin Toth interned for Holiday Valley’s Marketing Department last summer and worked last winter in Customer Service. In her new position, she will be responsible for managing all aspects of the summer pool complex, setting up and managing a call center for winter operations and overseeing the processing of Multiple Week program registration information. Toth is from Ellicottville and is currently working on her Masters from SUNY Geneseo.