Gowanda’s 15th Hollywood Happening May 31-June 2

One of the area’s largest three-day motorcycle events to benefit the restoration of the Hollywood Theater!

Come take part in the annual Hollywood Happening Parade, which leaves from Gowanda Harley-Davidson®, rain or shine, at 7 p.m. on Friday, May 31.  This ride features more than 300-400+ bikes and you’re invited to join in!  Arrive well in advance. Kick stands up at 7 p.m. sharp. Then enjoy the rest of the 14th annual Hollywood Happening featuring live bands, motorcycle stunt show, hypnotist, tattoo contest, beer garden, raffle and more!

Built in 1926, Gowanda’s Hollywood Theater has been the venue for countless movies, live stage shows and concerts, but time eventually took its toll and the theatre closed in 1992. In the mid-1990s, a grassroots organization formed to raise funds to restore the theater to its original splendor.

Then called The Harley Happening at the Hollywood, the Happening began in 1999 as a one-day local fundraising event and has grown into a three-day rally that is one of the largest motorcycle events in the region and attracts enthusiasts from all across the U.S. and Canada. The Happening’s planning and execution was led by Randy Rosen with Gowanda Harley-Davidson® and the Gernatt companies as major sponsors. In 2007, the Happening’s organization was turned over to the Gowanda’s Historic Hollywood Theater Ltd. Under its direction, the event has seen tremendous growth and progress.