boutiquesBy Jann Wiswall

When it comes to fashion, Ellicottville’s boutiques have you covered from head to toe. The wide variety of options and styles available gives you the opportunity to make any fashion statement you desire — without looking like you just stepped out of the mall along with thousands of others. And each and every shop offers gifts for even the most difficult folks on your shopping list.

On Ellicottville’s main drag — Washington Street — you’ll find Après, Daff Dry Goods, and one of the village’s newest boutiques, Nouriche. On Monroe Street, you’ll want to save some time to try on some great clothing at Gado-Gado. In the other direction on Monroe, don’t miss a brand new boutique called Flurry. And, with its shockingly purple façade, you can’t possibly miss The Purple Doorknob, an absolute “must” destination for gifts.


Après, at 23 Washington St., carries fashion for men, women and children. Its selection includes a wide variety of styles for women of all ages — from high-end outerwear, sweaters, blouses, pants and jeans to PJs and jewelry. The shop also stocks adorable kids clothing and footwear, as well as comfortable, wearable selections for men. For more information, call (716) 699-8848.


Daff Dry Goods

This inviting shop at 17 Washington St. with a cowboy attitude will keep you coming back all season with new stock and great finds. Daff offers sturdy but stylish men’s, women’s and kids clothing and footwear from brands including Uggs, Dansko, Teva, Reef, Patagonia, Royal Robbins, Mountain Khaki, Kavu, Pendleton and more. It also carries Brighton gifts and jewelry.

Be sure to stop in to check out its great selection of cozy blankets, western footwear, hats and cold weather accessories. For more information, visit or call (716) 699-2293.



Nouriche, which opened in the spring at 14 Washington St., offers exclusive, eco-friendly styles “without high boutique prices.” The shop offers everything from workout casual to resort chic clothing, along with footwear, handbags and a great selection of unique accessories. The dog-friendly shop also carries unique canine accessories for your favorite pup, accessories for men and a line of cozy bamboo bedding from Yala. There’s also a selection of indulgent CosaBella Italian lingerie for women who want to splurge a little.

You can follow Nouriche Boutique on Facebook, or call (716) 699-1034.



Gado-Gado is the clothing and giftware shop at 26 Monroe St. that features truly unique items from around the world. With its selection of beautifully crafted tops, dresses, sweaters, skirts, pants and accessories, you’ll find something completely different to set your style apart from the usual chain and department store offerings.

There is something to catch the eye of virtually every shopper of any age at Gado-Gado, and it’s a perfect spot to find a perfect gift for a special someone. For more information, follow Gado-Gado on Facebook, or call (716) 699-2128.


Flurry, which opened this fall at 12 Monroe St., offers pieces you won’t find anywhere else at prices that suit all budgets. It carries the Zoa NY line, which is popular with celebrities, the European-inspired, American-made Amour Vert line and its newest designer, SnoVana — offering eco-friendly apparel for the snow enthusiast. Many other designers are stocked as well, chosen because they are well fitting and current, but not so trendy that they won’t last the season.

Flurry also offers a huge array of accessories, from belts and handbags to scarves and jewelry. For more information, visit, or call (716) 930-5006.


The Purple Doorknob

When you enter The Purple Doorknob across the street from Flurry at 9 Monroe St., you’ll be wiggling your toes with joy! It’s a sock shop with the most amazing selection of silly, warm, cool, beautiful, adorable, fun, funky, message-laden socks you’ve ever seen. With 1,000 or more styles of socks for infants, kids, men and women, you’ll find the perfect “stocking” stuffer for every “sole” on your shopping list, including a few additions for your own sock drawer.

The Purple Doorknob also offers a great selection of tights, leggings, gloves and accessories. For more information, follow The Purple Doorknob of Facebook, or call (716) 699-2084.