Several stores downtown in Ellicottville, NY have joined forces this year for the Ellicottville Egg-stravaganza. Each store has a basket of plastic Easter eggs. Inside each egg there are prizes and discounts. Exact prizes vary at each location but everything from candy to 30% off discounts are reported to be inside the eggs. That, combined with any end of winter sales, means it’s a great time to be a shopper in this great Western New York village.

“Last year I did this as a promotion in my boutique and people loved it. This year I asked around to see if anyone else wanted to join the fun. We want to give people a fun experience when they day trip to Ellicottville this season. Just because the ski lifts have stopped doesn’t mean we all go into hibernation.

The golf season has started, the food, wine & beer are still amazing and we merchants have made room for all the great Spring styles & gifts.” says Jessica Gilbert, owner of Ava Grace Fashions.

The Ellicottville Egg-stravaganza is happening now and ends on Saturday April 15. The list of participating locations is available at At this time you can hunt for eggs & deals at Daff, Kazoo II, Adventure Bound, The Purple Doorknob, Ava Grace Fashions, Katy’s Café, Alexandra, Gado-Gado, The Gin Mill Mercantile and Ameri-Can.